The Future of Branded Living
A 10-million sq.ft branded city in Meydan, Dubai. Where Residences, Retail, Lifestyle & Mobility unite under Mercedes-Benz DNA.
Studios from AED 1.3M (Launch Offer)
JUST LAUNCHED — January 14, 2026 | Limited Launch Pricing | 70/30 Payment Plan
Mercedes-Benz Places by Binghatti | Meydan Dubai Branded City
Mercedes-Benz Places Dubai (Binghatti City) is a masterplanned branded community in Meydan, Dubai featuring luxury residences, retail units, lifestyle hubs and flexible off-plan payment plans.
Not a Building.
A Branded City.
Welcome to Mercedes-Benz Places | Binghatti City — a 10-million sq.ft masterplanned community in Meydan, Dubai. The world's first Mercedes-Benz branded city where residences, retail, lifestyle, and mobility unite under one iconic DNA.
This is not another residential tower. This is Mercedes-Benz's vision for branded living — applied to an entire city ecosystem.
Every element — from the architecture to the amenities to the community spaces — reflects Mercedes' signature "Sensual Purity" design philosophy: elegant restraint, sculptural precision, and human-centric luxury.
- 12 Iconic Towers (Concept Cars)
- 3,949 Luxury Residences
- Grand Promenade (12 Lifestyle Hubs)
- 76 Premium Retail Units
- Solar PV + LEED Certified
- Wellness, Culture & Mobility
- Zero Property Tax Forever
- 10-Year Golden Visa Eligible
Prime Location
Meydan: Dubai's Emerging Powerhouse
The next $1B real estate destination. Government-backed. Master-planned. Perfectly positioned.
Strategic Connectivity
"Connected to everything. Exclusive for the few."
- Burj Khalifa & Dubai Mall 8-10 min
- Downtown Dubai & Business Bay 10-12 min
- DIFC & Financial District 12-15 min
- Dubai International Airport (DXB) 15-20 min
- Palm Jumeirah & Marina 20-25 min
- Meydan Racecourse & Hotel 3 min
Iconic Scale
A Masterplan of Unprecedented Proportions
Only 3,949 residences globally. Scarcity by design.
Sq.Ft Masterplan
Total Project Value
Iconic Towers
Total Residences
The Maybach Collection — Tower Lineup
| Tower Name (Concept Car) | Total Units | Studios | 1BR | 2BR | 3BR | Retail |
|---|---|---|---|---|---|---|
| Maybach Single | 816 | 600+ | 76 | 92 | 40 | 15 |
| Maybach Ultimate Luxury (2 Towers) | 1,204 | 864 | 140 | 140 | 60 | 28 |
| Maybach 6 (2 Towers) | 1,844 | 1,344 | 220 | 220 | 60 | 33 |
| Vision Iconic | 1,404 | 1,000+ | 200+ | 150 | 50 | TBA |
| TOTAL PHASE 1 | 3,949 | 2,816+ | 436 | 452 | 160 | 76 |
Launch Pricing
Verified Pricing & Launch Offers
Limited units at launch pricing. Regular price increases Q1 2026.
Studio
370-380 sq.ft
Regular Price
AED 1.6M
🎯 LAUNCH OFFER (First 300 Units)
AED 1.3M
1 Bedroom
600+ sq.ft
Regular Price
AED 2.5M
🎯 SPECIAL OFFER (First 200 Units)
AED 2.25M
2 Bedroom
Limited Inventory
Starting From
AED 3M
3 Bedroom
Ultra Rare (9 Units)
Starting From
AED 4.95M
Investment Thesis
The Money Multiplies Here
Off-plan wealth creation. Verified by Cushman & Wakefield data on branded residences.
Studio Investment Projection — AED 1.3M Launch Price
Year 1 cash required (20% deposit): AED 389,000 | Market growth scenarios below
Important Notice: All pricing, payment plans, market growth scenarios, and illustrative figures shown on this page are provided for informational purposes only. They do not constitute financial, investment, or legal advice. Property values, rental performance, and resale outcomes may vary based on market conditions. No guarantees of future performance or returns are made. Buyers are advised to conduct independent due diligence and seek professional advice prior to purchase.
| Market Growth | Property Value | Profit Gained | ROI on Cash |
|---|---|---|---|
| 10% Growth | AED 1.43M | AED 130K | 33% |
| 20% Growth | AED 1.56M | AED 260K | 67% |
| 30% Growth (Brand Premium) | AED 1.69M | AED 390K | 100% |
| 40% Growth (Scarcity) | AED 1.82M | AED 520K | 134% |
*Projections based on historical branded property premiums & off-plan appreciation. Actual returns depend on market conditions. Past performance ≠ future results.
25-50% Brand Premium
Cushman & Wakefield research: branded residences command 25-50% price premiums over comparable non-branded properties in UAE.
Scarcity is Permanent
Only 3,949 units globally. Once sold, the Mercedes-Benz City scarcity cannot be replicated. Supply is finite forever.
Binghatti's Track Record
80+ completed projects. AED 80B+ portfolio. 50+ delivered communities. Zero track record of project failures.
Zero Property Tax
Dubai's most powerful advantage. Own forever, pay zero ongoing property tax. Repatriate all profits tax-free.
10-Year Golden Visa
Property qualifies you + family for 10-year UAE residency. Live, work, study freely in one of the world's safest countries.
Retail Upside
Only 76 retail units for 3,949 homes. High demand, premium rents, fast leasing. Hidden wealth creator.
Flexible Financing
70/30 Payment Structure
Payments spread across construction. Only 20% upfront.
Studio Example — AED 1,300,000 (Launch Price)
- 20% Down PaymentAED 260,000
- DLD (4%)AED 52,000
- Admin Fees~AED 10,000
Built by Legends
Binghatti × Mercedes-Benz Excellence
Projects Delivered
Portfolio Value
Completed Projects
Units Built
2024 Profit
Delivery Track Record
Binghatti Holdings
Founded 2008. One of UAE's fastest-growing developers with an impeccable delivery record. Vertically integrated: design, development, construction, management. Known for iconic brand partnerships (Mercedes-Benz, Bugatti, Jacob & Co). Listed on Nasdaq Dubai. 152% YoY growth. USD 500M Sukuk investment. This is the developer banks, funds, and ultra-high-net-worth families trust.
Mercedes-Benz Prestige
130+ years of automotive excellence. The world's first automobile. Now defining how the world's elite live. The Mercedes-Benz DNA is embedded in every detail: sensual purity, sculptural precision, human-centric design. This is Mercedes' second Dubai project and the first masterplanned community globally. Only two companies globally could create this. You're investing in one of them.
Questions & Answers
Frequently Asked Questions
Yes to both. Meydan is a freehold area. Foreign nationals have full ownership rights, no restrictions. You own your property for life, pass it to heirs, sell it anytime. Zero complications.
First 300 studios at launch pricing (AED 1.3M) are nearly gone. Once these sell, price goes to AED 1.6M permanently. Then 1BR launches. This is a first-come, first-served scarcity play. Speed matters.
Q2 2028 (April-June 2028). Payment schedule aligns with construction milestones. You pay 50% over 30-36 months, then 30% on handover. Zero pressure for balloon payments.
Purchase qualifies you + spouse + children for 10-year UAE residency. No work visa needed. No employment requirements. Full residency benefits: live, work, study, healthcare, pension eligibility. Renewable indefinitely.
Zero property tax in Dubai. You own it, pay nothing yearly on the property itself. Only transfer fees (4% DLD) at purchase. This is why Dubai property is unbeatable for wealth preservation.
Absolutely. Many investors buy off-plan, rent until handover, then sell. Mercedes-Benz branding creates rental demand. Service charge is ~AED 18-20/sqft annually. Rental yields typically 5-7% in branded communities.
This is the world's first Mercedes-Benz branded city. Not just a tower. 3,949 units, one masterplan, one brand DNA. Scarcity by design. 25-50% brand premium verified. Binghatti's flawless track record. Mercedes' global prestige. No other project globally has this combination.
3,949 Residences. One Historic Launch.
First 300 studio units at AED 1.3M (saves AED 300K). Then the offer expires forever. This is the definition of a limited-time, limited-quantity investment opportunity. Registered investors get priority access and white-glove support.
"Mercedes-Benz in Dubai. Own a piece of automotive history." — Binghatti Official