The Future of Branded Living
A 10-million sq.ft branded city in Meydan, Dubai. Where Residences, Retail, Lifestyle & Mobility unite under Mercedes-Benz DNA.
Studios from AED 1.3M (Launch Offer)
JUST LAUNCHED — January 14, 2026 | Limited Launch Pricing | 70/30 Payment Plan
This Is Not a Building.
It's a Branded City.
Mercedes-Benz Places | Binghatti City is a 10-million sq.ft masterplanned community where every element — from residences to retail to mobility — is designed under Mercedes-Benz DNA.
Dubai has never had a branded city before. This makes it globally unique — the world's first Mercedes-Benz branded city, created in partnership with Binghatti Developers.
This isn't just real estate. It's a complete lifestyle ecosystem.
- Luxury Residences
- Retail Boulevards
- Cultural Districts
- Parks & Green Corridors
- Mobility Hubs
- Wellness & Sports
- Dining & Entertainment
- Community Spaces
Strategic Location
Why Meydan?
Meydan is Dubai's next luxury capital — master-planned, low-density, and positioned for exceptional growth.
Prime Connectivity
"This is where the next Downtown was planned."
- Downtown Dubai 10-15 min
- Business Bay 10 min
- DIFC 12-15 min
- Dubai Airport (DXB) 15-20 min
- Burj Khalifa / Dubai Mall 10-13 min
- Business Bay Metro 10-15 min
Project Scale
A Small City — Not Just a Building
Phase 1 launches with 3 iconic towers and nearly 4,000 residences.
Signature Towers
Luxury Residences
Retail Units
Sq.Ft Total Area
The Maybach Collection — Tower Breakdown
| Tower | Total | Studios | 1BR | 2BR | 3BR | Retail |
|---|---|---|---|---|---|---|
| Maybach Single | 831 | 608 | 76 | 92 | 40 | 15 |
| Maybach Ultimate (A&B) | 1,232 | 864 | 140 | 140 | 60 | 28 |
| Maybach 6 (A&B) | 1,877 | 1,344 | 220 | 220 | 60 | 33 |
| TOTAL | 3,940 | 2,816 | 436 | 452 | 160 | 76 |
Launch Pricing
Verified Pricing & Unit Sizes
Special launch offers available for early buyers.
Studio
370 - 380 sq.ft
Starting From
AED 1.6M
Launch Offer (First 300 Units)
AED 1.3M
1 Bedroom
600+ sq.ft
Starting From
AED 2.5M
Special Offer (First 200 Units)
AED 2.25M
2 Bedroom
Size TBA
Starting From
AED 3M
3 Bedroom
Size TBA
Starting From
AED 4.95M
Investment Logic
The Money Math
How off-plan wealth multiplication works.
Studio Example — AED 1,600,000
Cash invested in Year 1 (40%): AED 640,000
| Market Growth | Property Value | Profit | ROI on Cash |
|---|---|---|---|
| 10% | AED 1,760,000 | AED 160,000 | 25% |
| 20% | AED 1,920,000 | AED 320,000 | 50% |
| 30% | AED 2,080,000 | AED 480,000 | 75% |
| 40% | AED 2,240,000 | AED 640,000 | 100% |
*Hypothetical projections. Actual returns may vary. Past performance does not guarantee future results.
Institution-Grade Off-Plan
Binghatti = proven developer. Mercedes-Benz = global brand. Meydan = government-backed. This is the type of project banks, funds, and wealthy families invest in.
25-50% Brand Premium
Branded residences in UAE command 25-50% price premiums over comparable non-branded properties. (Cushman & Wakefield Core)
10-Year Golden Visa
Qualify for UAE residency for you and your family. Live, work, and study in the UAE with full residency benefits.
Zero Property Tax
Dubai has no property tax. Repatriate profits and rental income freely. Tax-free ownership forever.
Retail — The Hidden Gold
Only 76 retail units for 3,949 homes = 1 shop per 52 apartments. High demand, premium rents, fast leasing.
3 Exit Strategies
1) Sell 2026-27 after growth. 2) Sell pre-handover at peak hype. 3) Rent or sell post-handover at premium.
Payment Plan
Flexible 70/30 Structure
Payments spread across construction with balance on handover.
Example: Studio at AED 1,600,000
- Down Payment (20%)AED 320,000
- DLD Fee (4%)AED 64,000
- Admin Fees~AED 5,000
The Partnership
Built by Visionaries. Branded by Legends.
Projects
Portfolio
Units Delivered
2024 Profit
YoY Growth
Sukuk Listed
Binghatti Developers
Founded in 2008, Binghatti is one of UAE's fastest-growing developers with an impeccable track record. 80+ projects, AED 80B+ portfolio, 12,500+ units delivered. Known for iconic brand partnerships with Mercedes-Benz, Bugatti, and Jacob & Co. Listed on London Stock Exchange and Nasdaq Dubai.
Mercedes-Benz
130+ years of excellence. From the world's first automobile to the world's first branded city. The "Sensual Purity" design philosophy — clean surfaces, visual restraint, sculptural form — now defines how you live. This is Mercedes-Benz's second Dubai project and first masterplanned community globally.
Questions & Answers
Frequently Asked Questions
Yes. Meydan is a freehold area. Citizens of any country can purchase with full ownership rights. No restrictions for foreign buyers.
70/30 payment plan: 20% booking + 4% DLD, 50% during construction (spread over 30-36 months), 30% on handover in Q2 2028. Special pricing available for 50% down payment or full cash buyers.
Yes. Qualifying property purchases make you and your family eligible for the 10-year UAE Golden Visa, subject to standard eligibility criteria.
Q2 2028 (estimated). The project officially launched on January 14, 2026.
Studios from AED 1.6M (launch offer AED 1.3M for first 300 units). 1BR from AED 2.5M (special offer AED 2.25M for first 200 units). 2BR from AED 3M. 3BR from AED 4.95M.
Estimated at AED 18-20 per sq.ft per year.
Downtown Dubai is 10-15 minutes by car. Business Bay is 10 minutes. DIFC is 12-15 minutes. Dubai Airport (DXB) is 15-20 minutes.
3,949 Residences. One Historic Opportunity.
You're not buying a studio. You're buying Mercedes-Benz scarcity in Dubai — at off-plan launch pricing. This is your moment.
"Downtown has Burj Khalifa. Meydan has Mercedes-Benz City."